Imagineer Joe Rohde retires and, in an interview, said the following that strongly resonated with me…
Before you start to make decisions, you have got to do a tremendous amount of work on the fundamental reason why you are doing this at all. You will lose yourself in micro-decisions if you do not first sit down and figure out what this whole thing is about. What are we trying to say. What does it mean? What’s the emotion? What’s the moral? What’s this thing about? Before you start to make the other decisions. Or very quickly you get swept away by detailed decisions, and they don’t add up.